Ahmed Michika American U of Nigeria , Nigeria
The competition is a project of the U.S. State Department, Facebook and Edventure Partners, a California-based strategic communications consultancy. It was held in Accra, Ghana. As part of the competition, the team, which won a prize of $5,000 conducted research during an undergraduate course, Public Diplomacy and Strategic Media Intervention. The team developed a campaign tagged #IamABeliever to challenge violent extremism and bring Christians and Muslims together.
First, religious beliefs provide a justification for violent extremism in Nigeria. Second, although Nigeria is deeply divided across religious fault lines, Muslims see Christians as believers in their own right, and so do Christians. Third, the research showed the enormous influence of religious leaders as interpreters of religious texts. This necessitated the need to have Muslim and Christian religious leaders as purveyors and articulators of the #IAmABeliever campaign.