ECOGEN MEAT CONCEPT
Ecogen has well professional qualified and passionate team that strive to come up with ideas for a better world. The team is very qualified in the field of agriculture, social enterprise, business management, marketing and communications. Having being part of the TFF program will enable us to broaden our knowledge and skills on how we can roll off our social business. This will also be an opportunity for us to find mentor and investors who will help us both financially and advisory.
To satisfy customers with consistent quality white meat products and service. Profitability and growth to be achieved through optimum product mix, efficient production, humane animal treatment and employee development in a safe and supportive work environment.
• Ending hunger by helping farmers with resources and trainings to be able to produce enough food to feed their families.
• Alleviating poverty by being given access to larger markets for their farm produce and able to get enough profits from the poultry farming
• Building entrepreneurs- the training given to them will build in them entrepreneurial mind-set, hence creating more jobs
EcoGen wants to develop modern white meat ,abattoir and refrigerated transport services that ensure proper slaughter, carcass preparation and preservation of chicken meat and products which will be made possible by engaging rural youth and women small scale farmers. They will be taught how to conduct profitable farming methods, given access to larger markets through our distribution system, and will be invited to participate in contract farming concept and through our Rural Partnership Model. This shall create a win-win platform for the low income rural farmer, for us, and for the consumer. Providing a consistent supply of high quality chicken meat to market will thereby alleviate supply constraints faced by small holder farmers, leading to a reduction in poverty and hunger at large.
Rural-Partnership Model (RPM) equips women, and youth in remote rural areas with training and resources needed for them to become agri-entrepreneurs. We will be partnering with already established and successful entrepreneurs in rural communities in Malawi, for rearing and marketing local poultry for individuals and corporate entities. We will be giving each entrepreneur 200 baby chicks, feed and medication. We will be recruiting young qualified veterinarians as franchise holders to provide animal health services to farmers. We shall be buying 90% of the eggs and local chickens produce from the entrepreneurs every week leaving 10% for them to feed their families. They shall then be processed and sold at retail value and whole sale to customers.
Our main aim is to build an economically and physically resilient generation that can contribute effectively to the development of Malawi and the world at large by providing them with the best quality fresh white meat and white meat products (mainly indigenous poultry). With our rural partnership model, we plan and aim to support 3000 Malawian agri-entrepreneurs by 2022 who will be making informed decisions in their agricultural journey. We also want to create 350 job opportunities by 2022, alleviating poverty but also increasing food security in Malawi.
A social business that processing chicken meat by partnering with already established and successful entrepreneurs in rural communities.
Indigenous chickens’ meat processing, market linkages, value addition
About 11 million Malawians from rural areas majority live in poverty, spending less than a dollar for a living. Although small scale farming (mainly for indigenous poultry farming) is an excellent source of livelihood for 85% of rural smallholder farmers, but vulnerable people, women and youth in rural and peri urban areas continue to struggle with significantly high-level of hunger, poverty, income disproportion and restricted access to the basic human rights which we all take for granted. This is unacceptable. However, it is due to inadequate financial resources to start profitable farming, and training needed to succeed and break out of poverty.
Government and other private sectors are trying their best helping farmers in Malawi access best farming techniques, but still, with the fast rising rate of poverty and fast growing population in Malawi, government is failing to meet people’s needs to access the proper farming trainings, resources and readily access to the market. It is with this background that still 11 million small scale farmers in Malawi still live in poverty and fail to access basic human needs.
The above case, it is actually common in most African countries. Despite agriculture being the back born of most African countries economy, the farmers do not have expertise and resources for them to get good profits from their farming endeavors but also improve the economy for their respective countries. it is therefore with this background that Ecogen Enterprise wants to develop modern white meat Halaal certified abattoir and refrigerated transport services that ensure proper slaughter, carcass preparation and preservation of meat and meat products (mainly for local poultry and rabbits). This is made possible by the generous work of rural and peri urban youth and women smallholder farmers who are asked to grow these livestock by using contract farming concept and through our Rural Partnership Model.
The rural-partnership model equips vulnerable people (people with disabilities, women, and youth) in remote rural and peri-urban areas with the training, and resources needed for them `to become entrepreneurs. We partner with entrepreneurs in rural communities in Malawi. Rearing and marketing local poultry and rabbits for individuals and corporate entities. We give each entrepreneur 200 baby chicks or 50 Rabbits+ feed medication. Once a week we check up on the livestock and provide any Veterinary services needed all for free. Once the chickens start laying eggs, we buy 90% of the eggs produce from the entrepreneurs every week leaving 10% for them to feed their family. We also buy 90% of local birds and rabbits which are then processed and being sold by retail and small quantities in our butcheries. This way, we create a win-win platform for the rural vulnerable farmers, for us and for the market. Providing a consistent supply of high quality meat to the market, thereby alleviating their supply constraints, poverty and hunger at large.
Currently we have a butchery where after the livestock are bought from the farmers, we process them and sold to our customers. We so far only sell our products to small restaurants and hotel. This is to ensure that with the little resources we now have, we can consistently supply to our customers. There is actually a very big demand for white meat (mainly local poultry). According to our market research, only Lilongwe town requires a minimum of 7000 chickens daily and most of them come from South Africa.
ecogen is therefore looking for $200,000 for it to set up farms, have enough resources to reach more farmers and build modern white meat Halaal certified abattoir and refrigerated transport services that ensure proper slaughter, carcass preparation and preservation of meat and meat products.