LEVERAGING CROWD SOURCING IN AGRIBUSINESS DECISIONS
As a huge fan of the series "Wisdom of the crowd", I decided to put crowd sourcing to the test when faced with difficulty in selecting a final team and product name for entry into the 2018 Thought for Food challenge that seeks to tackle the best way to feed 9 billion+ people by 2050 especially with the slower growing global agricultural capacity.
Crowdsourcing is the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the Internet. Its unlimited applications to decision making stems from the fact that a more bias-free and balanced decision can be reached when information, data, experiences and knowledge of the pubic are pooled together as opposed to decision making by a single individual.
Our mini-crowd sourcing exercise (using Facebook and LinkedIn) had the following options which respondents were to vote on;
CATEGORY 1: TEAM NAME
A. TEAM FRESH
B. TEAM PHRESH
CATEGORY 2: PRODUCT NAME
A. PHRESH COATING
B. COATING PLUS
The results obtained facilitated our choice of the team name “FRESH” and product name “Coating+”.
Our advice to entrepreneurs and organizations including Agric based startups is to seriously consider the advantages of crowdsourcing when faced with decisions that ultimately affect customers or clients as throwing options at potential customers and clients is a great way to garner unbiased opinions and leverage the resultant publicity.