F(r)eedWomen

Empowering women. Feeding minds and souls.

This project aims to teach women in prisons and refugee camps how to produce food as a way of rehabilitation, food safety, and empowerment.

Use Case

María is in jail. The food and the therapeutic treatment provided is very bad and she is very worried about what she is going to do when she gets released. F(r)eedWomen, trough the partnership that we have with the local government, starts their Women in Action Program (WAP). This consists in training María and the rest of interested inmates in how to produce food using their own resources, space and location available. They learn how to install wall gardens for growing vegetables, herbs and fruits and how to make their production circular. Part of the food produced directly supplies their diet inside prison increasing their food security and the other will be sell. Once María is released she can continue feeding herself, her family and selling the products to the community.

Potential

María is not the only woman living in a crowded place and with lack of good food. At least 1 700 000 women share her situation in prison or refugee camps. We look to empower every women who wants to be capable of feeding themselves and their family without land or phytosanitaries. Moreover, the workshops are taught in a therapeutical way, which increases the psychological wellbeing of the recluses. F(r)eedWomen will start with a pilot model in Tulcán’s (Ecuador) prison with a population of 384 inmates. Our goal is to reach the 1 700 women in Ecuadorian jails . Once positioned in this market, our operations can be easily scaled to the rest of Latin America, which counts more than 30 000 imprisoned women increasing food security and the wellbeing of women in high-risk at our first stage.

Business Case

The women will produce food. This food will be divided: 50% will supply directly to their diet and the other 50% will be sold to a partner company that sells fruits and vegetables. Of this money, the 70% will go to a saving account of each inmate, when they are released they can use this money for their children education or to start a new business. In the case of refugee camps, that money will go directly to the women. The other 30% will go to F(r)eedWomen for continuing scaling and growing.

Objectives:

  1. Increase the food security in crowded places (prisons/refugee camps). Make them capable of produce food for their communities.
  2. Generate income for the women of these places so they can be self-sustainable and help with development of their communities.
  3. Program therapeutic sessions which help to the mental health of these women, so that they can be reinserted into society.

Team F(r)eedWomen

Tulcán, Ecuador

Our Team

F(r)eedWomen team members visit the prison in Tulcán - Ecuador / Published May 7, 2018 by Santiago Guerrero

F(r)eedWomen team members visit the prison in Tulcán - Ecuador

We visited the site of the first venue. We plan to start our operations here.

Spread the idea. / Published May 7, 2018 by Valeria Guerrero

Spread the idea.

This photo is later of one of our team meetings. I used to spread our path to others for having international feedback.

A passion that can change the life of millions / Published May 7, 2018 by Valeria Guerrero

A passion that can change the life of millions

Sometimes you have a big passion, but you do not know how to make your dream come true. That is how F(r)eedWomen was born. Every day, tons and tons of food get wasted in the world, and at the same time, 1 in 8 people in the world is facing hunger. We have enough food for feed, but then this is not reaching the people that need it.

While you are reading this post, thousands of women are running away from their country due to wars, climate change disasters or political issues and another thousands are in prison, away from their families. How can we feed them? How can we empower this marginalized population for not depending on any more of external factors and can contribute directly to the food security?

Talking with friends in South and Central America, and receiving multiple feedback from angels investors in India, we could create this project. We believe in the power of the knowledge, the correct skills and the desire of helping others as a way of feeding the world and at the same time generate income of it. This is possible. This is real. This is us. This is you. This is F(r)eedWomen

Our Mission

F(r)eedWomen aims to teach women in prisons/refugee camps how to produce food as a way of rehabilitation, increase their food safety, and empower them to correctly feed themselves and their families.

Our Background

We are F(r)eedWomen! We truly believe that women in precarious situation must find a way to contribute to the society in a dignity way. Everyone of us has multiple skills that guarantee the success of this project: • Diego (agronomist) • Nathalia (psychologist) • Alexandra (criminologist and prison guard) • Santiago (economist) • Valeria (environmental engineer and social developer) This social company is ready to Feed and make the women Free. We are ready to F(r)eed the Women!

F(r)eedWomen team members visit the prison in Tulcán - Ecuador / Published May 7, 2018 by Santiago Guerrero

F(r)eedWomen team members visit the prison in Tulcán - Ecuador

We visited the site of the first venue. We plan to start our operations here.

Spread the idea. / Published May 7, 2018 by Valeria Guerrero

Spread the idea.

This photo is later of one of our team meetings. I used to spread our path to others for having international feedback.

A passion that can change the life of millions / Published May 7, 2018 by Valeria Guerrero

A passion that can change the life of millions

Sometimes you have a big passion, but you do not know how to make your dream come true. That is how F(r)eedWomen was born. Every day, tons and tons of food get wasted in the world, and at the same time, 1 in 8 people in the world is facing hunger. We have enough food for feed, but then this is not reaching the people that need it.

While you are reading this post, thousands of women are running away from their country due to wars, climate change disasters or political issues and another thousands are in prison, away from their families. How can we feed them? How can we empower this marginalized population for not depending on any more of external factors and can contribute directly to the food security?

Talking with friends in South and Central America, and receiving multiple feedback from angels investors in India, we could create this project. We believe in the power of the knowledge, the correct skills and the desire of helping others as a way of feeding the world and at the same time generate income of it. This is possible. This is real. This is us. This is you. This is F(r)eedWomen

Our Team

Our Mission

F(r)eedWomen aims to teach women in prisons/refugee camps how to produce food as a way of rehabilitation, increase their food safety, and empower them to correctly feed themselves ...Read More

Our Background

We are F(r)eedWomen! We truly believe that women in precarious situation must find a way to contribute to the society in a dignity way. Everyone of us has ...Read More

Our Badges

  • Power Team
    Your team has at least three members
  • Design Lab Experts
    Attended at least one of the weekly TFF Design Lab “office hours” sessions.
  • We Famous
    Your project has been covered by your university or other media outlet
  • Get #Social
    Created team Facebook or Twitter page and attached to team page
  • Fan Club
    You have 100 likes or followers on your team Facebook or Twitter
  • Interior Architect
    Posted three pictures of your team workspace
  • Idea Parkers
    Shared a picture of your teams unique “idea parking”
  • Global Foodies
    Posted three facts about global food issues learned in the Explore mode
  • Insight + Insight + Insight
    Shared three new insights your team formulated in the Define mode
  • On Time, On Target
    Shared your Design Statement created during the Define mode
  • Post-it Fiends
    Shared pics of the chaos of the post-it filled Ideate work mode
  • Brain Food
    In the Ideate intro video, Richard shares an important tip while eating an apple. Share a team-apple-eating pic!
  • Expert Input
    Shared three pieces of expert feedback on your concept
  • GIF Masters
    Shared a GIF of the prototype building frenzy
  • Live Testing
    Shared a video of a user testing your concept
  • Way To Go
    Shared a picture of your plan for iterating your project
  • Etch-A-Sketch
    Shared your logo sketching session on your team blog
  • WE DID IT!!
    Submitted Final Pitch, including videos and concept details
  • Introduction
    Completed the Introduction section of the Design Lab
  • Explore
    Completed the Explore section of the Design Lab
  • Define
    Completed the Define section of the Design Lab
  • Ideate
    Completed the Ideate section of the Design Lab
  • Conceptualize
    Completed the Conceptualize section of the Design Lab
  • Prototype
    Completed the Prototype section of the Design Lab
  • Test
    Completed the Test section of the Design Lab
  • Iterate
    Completed the Iterate section of the Design Lab
  • Pitch
    Completed the Pitch section of the Design Lab
The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.