Haravéri Network

Very Hara Bhara indeed

Haraveri is a platform that helps develop a fruitful lifestyle by providing an urban gardening experience, a CSA box, and online guidance.

Use Case

Hanna from London, UK, after recovering from a bout of food poisoning finally decided that she now wanted to shift to healthier food that she could help grow. Her search for healthy food led her to Andrea, who had just moved from Mexico to London, with her family. Back in Mexico, she was a member of the Haraveri orchard, which provided her with a CSA Box every week. She wished to bring the experience of eating fresh organic food with her to London. Thus, she started her own organic orchard under the guidelines of the Haraveri platform, which counseled her throughout the growing process, via webinars and online walkthroughs. In a matter of months, she had started growing enough vegetables to provide not only for her, but also for multiple families like that of Hanna.

Potential

Haravéri Network will start as community-based initiative, however over the period of time we look forward to partnering with restaurants, schools, prisons and corporate offices to providing CSA boxes. We plan to encourage schools & prisons to incorporate cultivating organic gardens and use a portion for self-consumption while sharing the other half with Haravéri Network in exchange for a discounted subscription. In 4 years, we plan to build a mobile application which will enable the subscribers to customize their boxes. After successfully implementing this model in Mexico and India, we would be prepared to replicate, scale and adapt this model to the local climate and user needs of other nations.

Business Case

Haravéri Network will create a CSA prototype that can be replicated anywhere; our approach reduces the cost of healthy, organic crops. This makes food accessible to all segments of society by offering nutritious food baskets at affordable costs. The box has 3 prices: basic, classic, and premium, achieving cost reduction by involving community members. Revenue is generated from customer subscription. Our model encourages individuals to start a garden and grow at least one crop. Individuals who start a garden can bring excess produce to Haraveri in return for a 15% discount on the CSA box. This not only reduces our cost but also encourages sustainable agriculture practices. In 3 years, we look forward to partnering with restaurants, schools, prisons, and offices to expand the model.

Objectives:

  1. Break the accessibility barrier for local organic food by making it affordable and tasty.
  2. Build a strong network of members that help each other in the development of healthier eating habits.
  3. Promote sustainable agriculture and increase availability of green spaces in the city.

Team Haravéri

Durango, Mexico

Our Team

Haravéri in action! / Published March 17, 2018 by Diana Carolina Morales Díaz

Haravéri in action!

We got together by common friendships and after a few Skype calls, we realized that we have a similar view of the world's problems then the real conversation started and the main problems sparked.
Since we aren't in the same city or even the same country our main tool is Skype and Slack and with our crazy schedules, the challenge just beginning!
(The photo was taken after one successful meeting with the amazing team)

Haravéri / Published March 11, 2018 by Diana Carolina Morales Díaz

Haravéri

https://haraveri.wordpress.com

Our Mission

To improve the lifestyle of people living in cities by giving them access to local and organic produce through a subscription to a CSA box, as well as a support network to help them achieve the transition to a healthier diet.

Our Background

The Haravéri network is an initiative in 4 cities in Mexico and India led by a multidisciplinary team of an engineer, a businesswoman, an agriculturalist and 2 med students, united by their passion for food. The team aims to make an impact in the field and improve the quality of life of people. They are passionate about bridging the gap between people and food, convinced that we are all one step away from having a healthier, more sustainable diet and lifestyle; we just need the right tools.

Haravéri in action! / Published March 17, 2018 by Diana Carolina Morales Díaz

Haravéri in action!

We got together by common friendships and after a few Skype calls, we realized that we have a similar view of the world's problems then the real conversation started and the main problems sparked.
Since we aren't in the same city or even the same country our main tool is Skype and Slack and with our crazy schedules, the challenge just beginning!
(The photo was taken after one successful meeting with the amazing team)

Haravéri / Published March 11, 2018 by Diana Carolina Morales Díaz

Haravéri

https://haraveri.wordpress.com

Our Team

Our Mission

To improve the lifestyle of people living in cities by giving them access to local and organic produce through a subscription to a CSA box, as well as ...Read More

Our Background

The Haravéri network is an initiative in 4 cities in Mexico and India led by a multidisciplinary team of an engineer, a businesswoman, an agriculturalist and 2 med ...Read More

Our Badges

  • Power Team
    Your team has at least three members
  • Design Lab Experts
    Attended at least one of the weekly TFF Design Lab “office hours” sessions.
  • We Famous
    Your project has been covered by your university or other media outlet
  • Get #Social
    Created team Facebook or Twitter page and attached to team page
  • Fan Club
    You have 100 likes or followers on your team Facebook or Twitter
  • Interior Architect
    Posted three pictures of your team workspace
  • Idea Parkers
    Shared a picture of your teams unique “idea parking”
  • Global Foodies
    Posted three facts about global food issues learned in the Explore mode
  • Insight + Insight + Insight
    Shared three new insights your team formulated in the Define mode
  • On Time, On Target
    Shared your Design Statement created during the Define mode
  • Post-it Fiends
    Shared pics of the chaos of the post-it filled Ideate work mode
  • Brain Food
    In the Ideate intro video, Richard shares an important tip while eating an apple. Share a team-apple-eating pic!
  • Expert Input
    Shared three pieces of expert feedback on your concept
  • GIF Masters
    Shared a GIF of the prototype building frenzy
  • Live Testing
    Shared a video of a user testing your concept
  • Way To Go
    Shared a picture of your plan for iterating your project
  • Etch-A-Sketch
    Shared your logo sketching session on your team blog
  • WE DID IT!!
    Submitted Final Pitch, including videos and concept details
  • Introduction
    Completed the Introduction section of the Design Lab
  • Explore
    Completed the Explore section of the Design Lab
  • Define
    Completed the Define section of the Design Lab
  • Ideate
    Completed the Ideate section of the Design Lab
  • Conceptualize
    Completed the Conceptualize section of the Design Lab
  • Prototype
    Completed the Prototype section of the Design Lab
  • Test
    Completed the Test section of the Design Lab
  • Iterate
    Completed the Iterate section of the Design Lab
  • Pitch
    Completed the Pitch section of the Design Lab
The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.