Tanijoy

Your Trusted Agriculture Partner

Tanijoy is an online Agriculture investment platform that help smallholder vegetable farmers to get capital from project investors.

Use Case

A group of farmers apply at tanijoy.id to be our member, then they propose the farming project especially for vegetables. Tanijoy team will survey and verified the project before we offer them to the project investors. After we verified, all the projects will be available to fund at investasi.tanijoy.id. After the projects get funded our field manager will help monitor and empower the farmers to do agribusiness in a professional way. As for the project investors, they can choose the most suitable project for them and monitor the project via our dashboard until they get the profit at the end of the project.

Potential

We see there are so many idle assets yet very potential especially in Indonesia. We have 14 Ha potential land that are still utilized, 17 Million poor farmers, people with high income and don't know how to spend their money. What Tanijoy are trying to do right now is basically connecting this entities. We help the landowners to utilize the land and get passive income, we help farmers to increase their livelihood and also we help middle high income people to raise their money in a good way. We believe this is one of many ways for people in the world to collaborate and tackle the food issues as well as poverty.

Business Case

We are using sharing profit model where the farmers and project investors get 40% profit and tanijoy get 20% profit as our revenue. Using this model, the project investors will first get back the initial money then we divided the profit using that scheme. Besides that we also connect our farmers with end supplier and wholesale buyer to get a fair and better price.

Objectives:

  1. We want to give alternative funding for farmers and increase their income by 200%
  2. We want to help farmers to get to know the usefulness of internet and new technology
  3. We want to empower 300 more farmers and utillize 200 ha land

Team TANIJOY

Jakarta Timur, Indonesia

Our Team

Bring the Happiness of Life through Agriculture / Published May 6, 2018 by nanda putra

Bring the Happiness of Life through Agriculture

If the Farmers are Happy then so is the Nation

A little fact about farmers without land / Published May 3, 2018 by nanda putra

A little fact about farmers without land

https://medium.com/search?q=tanijoy

Some of our posts about tanijoy

A little fact about farmers without land / Published May 3, 2018 by nanda putra

A little fact about farmers without land

https://medium.com/tanijoy/sekelumit-fakta-dari-petani-tanpa-lahan-10907f7a31f3

Photo of a farmer planting broccoli seedlings in a small land area. With this small land he can barely fulfil his own needs, let alone his family.

A little fact about farmers without land / Published May 3, 2018 by nanda putra

A little fact about farmers without land

https://medium.com/tanijoy/sekelumit-fakta-dari-petani-tanpa-lahan-10907f7a31f3

Photo of a farmer planting broccoli seedlings in a small land area. With this small land he can barely fulfil his own needs, let alone his family.

A little fact about farmers without land / Published May 3, 2018 by nanda putra

A little fact about farmers without land

Indonesia is an Agrarian country. This term refers to majority of the people that work as farmers and moreover Indonesia has a large fertile land with rich natural resources. Based on Indonesian Ministry of Agriculture, Indonesia has 14 Million hectares unproductive land. This fact has become an irony with so many farmers in every region of Indonesia only has small land which is below 1 hectare, even some of them are only farm labourer that don't have any land at all and they have to rent or borrow some land from another person.

Sukawangi village in Bogor is one of many villages in Indonesia that has the majority of people work as farmers. The problems that they're suffering from is the ownership of the land. Farmers only have three choices, which is to plant in their small land, rent some land from another person with the money they borrowed from loansharks, or just randomly plant in certain area with some risk if the landowner come and takeover the planting they have to give it away. Besides lack of land, in Sukawangi village also have so many idle land that owned by people living in the city. They owned the land just because they want to invest their idle money with some hope the price will go higher in the next decade.

The fact between Sukawangi village that has so many idle land and some small farmers that only have small land to do farming, actually could become an opportunity to collaborate. With the capability of Tanijoy that have experiences on empowering the farmers and doing the agribusiness could become the connector between the small farmers, the landowners as well as project investors. Supported by internet system to send information the landowners and project investors can have the transparency of the farming process until the harvest time. We hope by collaborating the farmers will get more income, and the landowners will have their passive income from their idle land.

Our Mission

We are a peer to peer online investment platform that help small farmers with the spirit of "gotong royong" (mutual cooperation) to get capital access from investor as well as continuous community development to maintain sustainable agribusiness for a better livelihood.

Our Background

Our team consists of various background from Agronomy, Agribusiness, Programming, Financial and Design. Together we collaborate to do something and make a good impact for agricultural industry in Indonesia using a social business model with digital startup approach. We participate in this challenge because we want to prove and bring awareness to the people that we are trying to solve hunger & poverty problems by developing the main stakeholder which is farmers.

Bring the Happiness of Life through Agriculture / Published May 6, 2018 by nanda putra

Bring the Happiness of Life through Agriculture

If the Farmers are Happy then so is the Nation

A little fact about farmers without land / Published May 3, 2018 by nanda putra

A little fact about farmers without land

https://medium.com/search?q=tanijoy

Some of our posts about tanijoy

A little fact about farmers without land / Published May 3, 2018 by nanda putra

A little fact about farmers without land

https://medium.com/tanijoy/sekelumit-fakta-dari-petani-tanpa-lahan-10907f7a31f3

Photo of a farmer planting broccoli seedlings in a small land area. With this small land he can barely fulfil his own needs, let alone his family.

A little fact about farmers without land / Published May 3, 2018 by nanda putra

A little fact about farmers without land

https://medium.com/tanijoy/sekelumit-fakta-dari-petani-tanpa-lahan-10907f7a31f3

Photo of a farmer planting broccoli seedlings in a small land area. With this small land he can barely fulfil his own needs, let alone his family.

A little fact about farmers without land / Published May 3, 2018 by nanda putra

A little fact about farmers without land

Indonesia is an Agrarian country. This term refers to majority of the people that work as farmers and moreover Indonesia has a large fertile land with rich natural resources. Based on Indonesian Ministry of Agriculture, Indonesia has 14 Million hectares unproductive land. This fact has become an irony with so many farmers in every region of Indonesia only has small land which is below 1 hectare, even some of them are only farm labourer that don't have any land at all and they have to rent or borrow some land from another person.

Sukawangi village in Bogor is one of many villages in Indonesia that has the majority of people work as farmers. The problems that they're suffering from is the ownership of the land. Farmers only have three choices, which is to plant in their small land, rent some land from another person with the money they borrowed from loansharks, or just randomly plant in certain area with some risk if the landowner come and takeover the planting they have to give it away. Besides lack of land, in Sukawangi village also have so many idle land that owned by people living in the city. They owned the land just because they want to invest their idle money with some hope the price will go higher in the next decade.

The fact between Sukawangi village that has so many idle land and some small farmers that only have small land to do farming, actually could become an opportunity to collaborate. With the capability of Tanijoy that have experiences on empowering the farmers and doing the agribusiness could become the connector between the small farmers, the landowners as well as project investors. Supported by internet system to send information the landowners and project investors can have the transparency of the farming process until the harvest time. We hope by collaborating the farmers will get more income, and the landowners will have their passive income from their idle land.

Our Team

Our Mission

We are a peer to peer online investment platform that help small farmers with the spirit of "gotong royong" (mutual cooperation) to get capital access from investor as ...Read More

Our Background

Our team consists of various background from Agronomy, Agribusiness, Programming, Financial and Design. Together we collaborate to do something and make a good impact for agricultural industry in ...Read More

Our Badges

  • Power Team
    Your team has at least three members
  • Design Lab Experts
    Attended at least one of the weekly TFF Design Lab “office hours” sessions.
  • We Famous
    Your project has been covered by your university or other media outlet
  • Get #Social
    Created team Facebook or Twitter page and attached to team page
  • Fan Club
    You have 100 likes or followers on your team Facebook or Twitter
  • Interior Architect
    Posted three pictures of your team workspace
  • Idea Parkers
    Shared a picture of your teams unique “idea parking”
  • Global Foodies
    Posted three facts about global food issues learned in the Explore mode
  • Insight + Insight + Insight
    Shared three new insights your team formulated in the Define mode
  • On Time, On Target
    Shared your Design Statement created during the Define mode
  • Post-it Fiends
    Shared pics of the chaos of the post-it filled Ideate work mode
  • Brain Food
    In the Ideate intro video, Richard shares an important tip while eating an apple. Share a team-apple-eating pic!
  • Expert Input
    Shared three pieces of expert feedback on your concept
  • GIF Masters
    Shared a GIF of the prototype building frenzy
  • Live Testing
    Shared a video of a user testing your concept
  • Way To Go
    Shared a picture of your plan for iterating your project
  • Etch-A-Sketch
    Shared your logo sketching session on your team blog
  • WE DID IT!!
    Submitted Final Pitch, including videos and concept details
  • Introduction
    Completed the Introduction section of the Design Lab
  • Explore
    Completed the Explore section of the Design Lab
  • Define
    Completed the Define section of the Design Lab
  • Ideate
    Completed the Ideate section of the Design Lab
  • Conceptualize
    Completed the Conceptualize section of the Design Lab
  • Prototype
    Completed the Prototype section of the Design Lab
  • Test
    Completed the Test section of the Design Lab
  • Iterate
    Completed the Iterate section of the Design Lab
  • Pitch
    Completed the Pitch section of the Design Lab
The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.