Super Shroom

Supercharge Your Diet

An easy year-round micro-farming model of Oyster Mushroom ensuring nutrition & surplus income for malnourished populations in remote areas.

Use Case

Ali & Rina, parents of four, reside in a remote area of Bangladesh within rampant poverty and malnutrition for which they cannot afford their daily meals and begin to grow weak. They are approached by Super Shroom, who introduces them to Oyster Mushrooms, a high protein and nutrient-rich alternative to most proteins and vegetables. They provide free spawn bags & home cultivation training that requires minimal watering & easy temperature control. While half the yield from the spawn bags is meant for consumption of the family, the rest is sold back to Super Shroom, ensuring both nutrition & surplus income the family. Super Shroom will then process, package and sell the mushrooms in the local markets, super shops, restaurants and hotels to satisfy the growing nutrition demand of mass people.

Potential

While demand for nutritious mushrooms is increasing in South Asia, local markets have failed to cater mushrooms to the malnourished and poverty stricken. Super Shroom aims to introduce micro-farming model of Oyster Mushroom as a stable source of nutrition and surplus income in rural & underprivileged regions. The cultivation only requires minimal watering and simple temperature control with no land and irrigation, leaving the least amount of carbon footprint compared to other expensive protein sources and providing malnourished families with nutrition and a surplus income. This micro-farming model is scalable and sustainable due to its easy cultivation, packaging process and access to markets with a preexisting demand for locally grown mushroom products in Bangladesh and South Asia.

Business Case

Each 'Super Shroom Hub' will supply the malnourished families with Oyster Mushroom spawns and cultivation training completely free. The first produce being ready in a week, our hub will purchase 50% of the yield in production cost from the family and sell those in the local market, restaurants, hotels and super shops for fulfilling the growing demand of nutrition of general people. The profits earned from this selling will sustain the entire model. A family can't sell more than 50% of the yield so that consumption of the rest is ensured. Each spawn can give yield up to 3 times in a month and will be replaced by new ones after 2 months, restarting the process. Expansion from one unit to the next will take place as soon as one unit reaches the break even point spreading all over South Asia.

Objectives:

  1. Eradicate malnutrition & prevent health hazards of malnourished families in underprivileged areas through consumption of Oyster Mushrooms.
  2. Increase the income of malnourished families through Oyster Mushroom cultivation in home for them to lead a better and healthy life.
  3. Make Oyster Mushroom accessible & available to everyone to create an alternate protein source and ensure nutrition to all in South Asia.

Team Super Shroom

Dhaka City, Bangladesh

Our Team

The Last Push / Published May 9, 2018 by A K M Tousif Tanzim Ahmed

The Last Push

Preparing the submission contents for TFF 2018 was an absolute hectic experience. All of the team members being university students we had to put in extra effort managing the time for TFF. Quite a few classes had to be sacrificed along with attendance marks to get a lot of the work done.With all the members being from different years, we had classes at different time schedules. Time tables had to juggled in between classes to manage day to day activities. There were some tasks we left for the day before submission and that almost made us miss the deadline. All our submission contents were revised and ready.Just some mini edits for the concept video were left. Suddenly we started facing some unexpected technical difficulties with the audio for the concept video in the last few hours.Including the video narrator, half of the team members were attending their exams at the university at that time. There was a mild panic building into a massive one. But the issues were managed nevertheless and we were able to upload the video minutes before the deadline breathing a sigh of relief. I'd say the tension and rush made it an experience to remember better.

What is Super Shroom? / Published May 9, 2018 by A K M Tousif Tanzim Ahmed

What is Super Shroom?

Super Shroom is a year-round micro-farming model of Oyster Mushroom that addresses malnutrition in remote and underprivileged areas in South Asia.

The cultivation process is inexpensive and can be easily done at home. Malnourished families in targeted areas will be provided free cultivation training and spawns, which they will grow, consume and sell back to Super Shroom, hence transforming their lives with a supercharged diet and surplus income.

The sold yield will be utilised to fulfill the growing demand in market and generate revenue for sustainability.

An easy year-round micro-farming model of Oyster Mushroom ensuring nutrition & surplus income for malnourished populations in remote areas.

Micro-Farming Model of Oyster Mushroom / Published May 8, 2018 by A K M Tousif Tanzim Ahmed

Micro-Farming Model of Oyster Mushroom

Malnutrition is responsible for causing health hazards, weaker immunities, resulting in stunted growth to death, especially among women and children residing in rural remote areas.

If these malnourished and underprivileged families had access to a super food while securing some surplus income for themselves it would mean partially solving two core aspects of food security and breaking the poverty cycle.

Oyster Mushroom is a superfood having high protein content close to that of any meat, nutritional content higher than that of most vegetables with an extraordinarily high number of disease prevention capabilities.

Our solution is a micro farming model of oyster mushrooms designed to be a self-sustaining social business conducted in the following steps.

Step 1- Installation of a super shroom hub in the chosen rural area .This whole model functions centering the Hub.

Step 2- Commercial Spawns will be produced from the mother culture in the hub.

Step 3- We gather interested individuals willing to be a part of the Super Easy Super Shroom farming model.

Step 4- Free cultivation training and spawns will be distributed from the hubs to the cultivators

Step 5 - In 7-10 days the spawns will give yield

Step 6 - The families will consume half the yield ensuring nutrition for themselves and Super Shroom hubs will purchase back the other 50% of the yield from them.

Step 7- Back in the hub, the mushrooms will be processed & packaged maintaining proper hygiene.

Step 8 - The produce will be distributed in the local markets, super shops, restaurants and hotels where mushrooms are a growing demand now.

Step 9 - With the revenue generating from the sales, it will work as a subsidy for the spawns given to the cultivators at free of cost.

When one hub reaches break even,installation of a new one will initiate in another area following the same process. Thus scaling our business from Bangladesh to South Asia.

Super Shroom aims to Supercharge Everyone’s Diet with Oyster Mushroom,while reducing poverty among the underprivileged malnourished population of South Asia,transforming their lives into a better and healthy one.

Super Shroom, Supercharge Your Diet.

The Solution / Published May 7, 2018 by Samin Yasar

The Solution

The issue of malnutrition being an acute issue is not only in the context of Bangladesh.The South Asian countries almost follow a same pattern of socio-economic reality ,where there are masses living in the remote rural regions dealing with lack of nutrition and economic restraint in getting access to a balanced diet.Since the weather of Bangladesh is considered preferable from mushroom culture, the same can be said for a majority of the South Asian countries.Our simple farming model is applicable in any region comprising of the same category of people.Having these factors in check Super Shroom has it's scalability in the South Asian region.

Supercharge Your Diet! / Published May 7, 2018 by Samin Yasar

Supercharge Your Diet!

How this idea would work in solving malnutrition was not an assumption but already proved. The mushroom community that developed around the Savar area according to the narrative of our friend had already achieved that stage of implementation but died down due to lack of proper marketing and funding. Further research from around the globe led us to believe more in our concept. Real life examples of mushrooms being treated as a viable solution to malnutrition by different organizations, government gave our idea more solid ground. With our idea having enough legitimacy we focused more on how the business model for it could be made into a self-sustainable one.Thus our decision to become a non-profit or more precisely a social business. Also the additional income bit of our business model gives us a brighter picture where the involved population can earn a minimum allowing them access better food while consuming nutritious food.Thus,addressing food security partially. Mushroom consumption in our country has developed in such a way that it's not avialable in general local markets nor do people consume it in general.We also believe that re-branding it properly can set a lot of notions straight,break stigmas and normalize the consumption of mushroom as a general edible.

Our Mission

Team Super Shroom strives to work for the majority of South Asian population who reside in rural areas and are dependent on climate conditions for their lives and livelihoods. The land & water efficient micro-farming model of Oyster Mushroom can be an inspiring tool for changing the lives of these people by eradicating malnourishment and reducing poverty at the same time.

Our Background

We are five students from University of Dhaka who have been actively working with community development for the last couple of years and are now ready to do something that can impact the lives of millions for the better. Each of us understand the correlation between problems of all countries and we firmly believe that a solution that can serve one country can and should be used for the betterment of others. Our philosophy is that solutions should unite all nations, not just problems.

The Last Push / Published May 9, 2018 by A K M Tousif Tanzim Ahmed

The Last Push

Preparing the submission contents for TFF 2018 was an absolute hectic experience. All of the team members being university students we had to put in extra effort managing the time for TFF. Quite a few classes had to be sacrificed along with attendance marks to get a lot of the work done.With all the members being from different years, we had classes at different time schedules. Time tables had to juggled in between classes to manage day to day activities. There were some tasks we left for the day before submission and that almost made us miss the deadline. All our submission contents were revised and ready.Just some mini edits for the concept video were left. Suddenly we started facing some unexpected technical difficulties with the audio for the concept video in the last few hours.Including the video narrator, half of the team members were attending their exams at the university at that time. There was a mild panic building into a massive one. But the issues were managed nevertheless and we were able to upload the video minutes before the deadline breathing a sigh of relief. I'd say the tension and rush made it an experience to remember better.

What is Super Shroom? / Published May 9, 2018 by A K M Tousif Tanzim Ahmed

What is Super Shroom?

Super Shroom is a year-round micro-farming model of Oyster Mushroom that addresses malnutrition in remote and underprivileged areas in South Asia.

The cultivation process is inexpensive and can be easily done at home. Malnourished families in targeted areas will be provided free cultivation training and spawns, which they will grow, consume and sell back to Super Shroom, hence transforming their lives with a supercharged diet and surplus income.

The sold yield will be utilised to fulfill the growing demand in market and generate revenue for sustainability.

An easy year-round micro-farming model of Oyster Mushroom ensuring nutrition & surplus income for malnourished populations in remote areas.

Micro-Farming Model of Oyster Mushroom / Published May 8, 2018 by A K M Tousif Tanzim Ahmed

Micro-Farming Model of Oyster Mushroom

Malnutrition is responsible for causing health hazards, weaker immunities, resulting in stunted growth to death, especially among women and children residing in rural remote areas.

If these malnourished and underprivileged families had access to a super food while securing some surplus income for themselves it would mean partially solving two core aspects of food security and breaking the poverty cycle.

Oyster Mushroom is a superfood having high protein content close to that of any meat, nutritional content higher than that of most vegetables with an extraordinarily high number of disease prevention capabilities.

Our solution is a micro farming model of oyster mushrooms designed to be a self-sustaining social business conducted in the following steps.

Step 1- Installation of a super shroom hub in the chosen rural area .This whole model functions centering the Hub.

Step 2- Commercial Spawns will be produced from the mother culture in the hub.

Step 3- We gather interested individuals willing to be a part of the Super Easy Super Shroom farming model.

Step 4- Free cultivation training and spawns will be distributed from the hubs to the cultivators

Step 5 - In 7-10 days the spawns will give yield

Step 6 - The families will consume half the yield ensuring nutrition for themselves and Super Shroom hubs will purchase back the other 50% of the yield from them.

Step 7- Back in the hub, the mushrooms will be processed & packaged maintaining proper hygiene.

Step 8 - The produce will be distributed in the local markets, super shops, restaurants and hotels where mushrooms are a growing demand now.

Step 9 - With the revenue generating from the sales, it will work as a subsidy for the spawns given to the cultivators at free of cost.

When one hub reaches break even,installation of a new one will initiate in another area following the same process. Thus scaling our business from Bangladesh to South Asia.

Super Shroom aims to Supercharge Everyone’s Diet with Oyster Mushroom,while reducing poverty among the underprivileged malnourished population of South Asia,transforming their lives into a better and healthy one.

Super Shroom, Supercharge Your Diet.

The Solution / Published May 7, 2018 by Samin Yasar

The Solution

The issue of malnutrition being an acute issue is not only in the context of Bangladesh.The South Asian countries almost follow a same pattern of socio-economic reality ,where there are masses living in the remote rural regions dealing with lack of nutrition and economic restraint in getting access to a balanced diet.Since the weather of Bangladesh is considered preferable from mushroom culture, the same can be said for a majority of the South Asian countries.Our simple farming model is applicable in any region comprising of the same category of people.Having these factors in check Super Shroom has it's scalability in the South Asian region.

Supercharge Your Diet! / Published May 7, 2018 by Samin Yasar

Supercharge Your Diet!

How this idea would work in solving malnutrition was not an assumption but already proved. The mushroom community that developed around the Savar area according to the narrative of our friend had already achieved that stage of implementation but died down due to lack of proper marketing and funding. Further research from around the globe led us to believe more in our concept. Real life examples of mushrooms being treated as a viable solution to malnutrition by different organizations, government gave our idea more solid ground. With our idea having enough legitimacy we focused more on how the business model for it could be made into a self-sustainable one.Thus our decision to become a non-profit or more precisely a social business. Also the additional income bit of our business model gives us a brighter picture where the involved population can earn a minimum allowing them access better food while consuming nutritious food.Thus,addressing food security partially. Mushroom consumption in our country has developed in such a way that it's not avialable in general local markets nor do people consume it in general.We also believe that re-branding it properly can set a lot of notions straight,break stigmas and normalize the consumption of mushroom as a general edible.

Our Team

Our Mission

Team Super Shroom strives to work for the majority of South Asian population who reside in rural areas and are dependent on climate conditions for their lives and ...Read More

Our Background

We are five students from University of Dhaka who have been actively working with community development for the last couple of years and are now ready to do ...Read More

Our Badges

  • Power Team
    Your team has at least three members
  • Design Lab Experts
    Attended at least one of the weekly TFF Design Lab “office hours” sessions.
  • We Famous
    Your project has been covered by your university or other media outlet
  • Get #Social
    Created team Facebook or Twitter page and attached to team page
  • Fan Club
    You have 100 likes or followers on your team Facebook or Twitter
  • Interior Architect
    Posted three pictures of your team workspace
  • Idea Parkers
    Shared a picture of your teams unique “idea parking”
  • Global Foodies
    Posted three facts about global food issues learned in the Explore mode
  • Insight + Insight + Insight
    Shared three new insights your team formulated in the Define mode
  • On Time, On Target
    Shared your Design Statement created during the Define mode
  • Post-it Fiends
    Shared pics of the chaos of the post-it filled Ideate work mode
  • Brain Food
    In the Ideate intro video, Richard shares an important tip while eating an apple. Share a team-apple-eating pic!
  • Expert Input
    Shared three pieces of expert feedback on your concept
  • GIF Masters
    Shared a GIF of the prototype building frenzy
  • Live Testing
    Shared a video of a user testing your concept
  • Way To Go
    Shared a picture of your plan for iterating your project
  • Etch-A-Sketch
    Shared your logo sketching session on your team blog
  • WE DID IT!!
    Submitted Final Pitch, including videos and concept details
  • Introduction
    Completed the Introduction section of the Design Lab
  • Explore
    Completed the Explore section of the Design Lab
  • Define
    Completed the Define section of the Design Lab
  • Ideate
    Completed the Ideate section of the Design Lab
  • Conceptualize
    Completed the Conceptualize section of the Design Lab
  • Prototype
    Completed the Prototype section of the Design Lab
  • Test
    Completed the Test section of the Design Lab
  • Iterate
    Completed the Iterate section of the Design Lab
  • Pitch
    Completed the Pitch section of the Design Lab
The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.