PROFIT with a PURPOSE
Today we had the honor of listening about Dr. Bronner the soap company. They had one of the most inspirational speeches we have ever heard. The speaker mentioned that they are a mission driven company rather than a profit driven company. They allow their profits to drive them closer towards their mission. Currently they are a multi million dollar company and they are growing year after year. They are validating the market assumptions that people are purchasing products that are backed with a purpose. This solidified our assumptions and validated that the market for products like Dr. Bronners is not only sustainable but PROFITABLE. We are SOUL excited to be in this space.
"MINI" Local Food Summit
This Saturday we attended a smaller more intimate food summit here in San Diego. This summit was students working with other students about solving the issue of food waste and food insecurity. We learned a TON about some other students that are doing things in our neighboring universities trying to work towards the same thing; closing the gap within our food system.
Main thing we learned was that we do not need to reinvent the wheel when there are other heroes within our community who have already paved a path. It takes a village to make a movement.
Welcome To the Family
We are fortunate enough to welcome Nate Kling to the family. It's refreshing and motivating to meet people who are just as passionate about food waste as we are. Nate is an amazing and passionate person who eats, sleeps, and breathes food waste. He adds a new light to the issues that we are facing regarding food insecurity and is motivated to serve others before himself. On top of that he is determined to see that Soulmuch reaches it's mission of bridging the gap between food waste and food insecure populations.
Food Initiation Day On Campus
We were invited to participate for food initiation day on our university campus and it was SUCH a success. The Environmental Business Club ordered 100 cookies to hand to students and we were able to share our mission about how our mission is to reduce food waste by partnering with local juice bars and collect their juice pulp and bake back into our cookies. We also partner with local restaurants and rescue their grains at the end of the night that they have an excess of, dehydrate, grind, and mill into a flour to again bake back into the cookies.
From PULP to COOKIE
Working at the famers markets we have had such a great opportunity to talk with our local farmers and business and truly see how the food system works. We spoke with a Juice company called OH! Juice and they make fresh pressed organic juices.
Every rose has its thorns and every juice as tons of by product of juice pulp (did you like my cheesy metaphor there)?
So we have now partnered with them to collect their pulp and bake into our cookies! Our carrot cookie has carrot, ginger, and numeric pulp that is all 100% organic and would have otherwise been thrown away! Nutritious foods like this is too good to waste!