Piruw

Piruw, food and future, a healthy life in a sustainable world

Piruw offers products fortified with insects and andean grains grown in a sustainable way; promoting a healthy and eco-friendly lifestyle.

Use Case

Regard to Peru, the government increasingly supports innovations that follow the guidelines of the "plan to combat anemia (2017-2021). Despite this, the food culture in Peru is poor, junk food abounds, especially its access is easy for children and young people Piruw offers sustainable food products in a country like Peru with high rates of malnutrition and anemia. The food produced is further fortified with andean grains such as kiwicha, and insects such as cricket and mealworm. Piruw was selected as winner in the contest of the entity Innovate belonging to the Ministry of Production of the Peruvian government, this generates confidence in the consumer

Potential

When creating foods with ingredients and andean grains, you get a product with high nutritional value. Andean grains, besides being nutritional, help us conserve biodiversity, while the use of insects allows us to produce a protein of high nutritional value and respectful of the planet and animals. Piruw in a short term plans to empowerment rural women by teaching them the breeding of insects and the cultivation of andean grains like kiwicha (50% protein), to later sell their production, paying a fair price. Thus prioritizing the role of rural women in the country. Situation that can also be replicated in many other countries

Business Case

Piruw's business model is based on B2C sales at fairs where there is a public interested in this quite innovative concept in Peru because we offer a wide range of products made with Andean grains and insects. The places where the products will be offered are the stores within the state and private schools, gas stations and supermarkets. It will also be sold through the internet using an e.commerce platform. Another form of monetization is guided tours of our mealworm and cricket farm by individuals and schools.

Objectives:

  1. Piruw seeks to spread the sustainable cultivation of endemic insects of the Peruvian Amazon as a profitable and eco-friendly activity.
  2. To introduce the consumption of insects of high nutritional value in consumers concerned about health and eco-friendly lifestyle.
  3. To generate a culture that values insects as beneficial for human health and nutrition.

Team Ento Piruw

Lima, Peru

Our Team

We Famous / Published April 16, 2018 by Eduardo Rodolfo Lama Segura

We Famous

Our project "Piruw" has been covered by Universidad Agraria La Molina.

Entomophagy without seeing the insect / Published April 16, 2018 by Danella Matheus

Entomophagy without seeing the insect

The edible insect industry has been grown exponentially. Alemu et. al (2016) mention that consumers prefer eat products with insects if they are recommended by official entities specially when they have high amounts of nutrients. The growth of the industry occurs from 2013, when the FAO authorizes the use of insects as a part of the human diet and as an important issue for the future of food safety.
Previous studies have shown that familiarity with the product influences the preference for a new product (Hartmann et al 2015).
In our society, specially in Peru, at the corner of each street we can find a grocery store that normally sell junk food, but imagine that junk food can contain protein, vitamin and essential fatty acids (Kinyuru et. al 2013) because during the preparation it was added insects sour (Tenebrio or larvae and cricket) raised in innocuous conditions.
It would be a big change in our society!

Protein Nachos / Published April 16, 2018 by Danella Matheus

Protein Nachos

In Perú, the most popular brand of nachos is “DORITOS”, however is hated by a large part of the population for be part of the “junk food”. Considering that a large percentage of the consumers of that brand are children, we are doing a bad job to our vulnerable population. But we could change the concept of “junk food” if we add an ingredient that elevates the nutritional values. PIRUW has a developed a presentation of nachos with a net content of 50 grams and 5 grams of protein because of the cricket meal incorporated.

Lunch at home Piruw / Published April 16, 2018 by Danella Matheus

Lunch at home Piruw

Normally the insects shouldn’t include as a part of the dish of food, however in house in La Molina (Lima, Perú), the opposite happens. Some dishes that are prepared in our house have crickets and tenebrios as a protein source, substituting the chicken and meat. The flavour and texture of the crickets are similar to the shrimp, while enebrios don’t have a defined flavour and the texture is something oily.
The image attached show the crickets in the baking process, then they are incorporated into a good dish.
The nutritional value, higher in protein, fatty acids and vitamins, make it the perfect substitute, beside the place where the animals are raised are smaller compared to other traditional breeding.

Tenebrio oil, an option to combat malnutrition / Published April 16, 2018 by Danella Matheus

Tenebrio oil, an option to combat malnutrition

In our country there is an alarming problem that involves the destruction of the Peruvian Amazon forest due the cultivation of oil palm, that is destroying daily ancestral trees and thus destroying and the habit of a wide biodiversity of animals.
As part of the solution, PIRUW proposes the extraction of molitor Tenebrio oil, among its nutritional properties include iron, vitamin B6, Vitamin B12, Omega 3, Omega 6. As we attach in the photo we can see the result of the extraction process. However, we are still in the process of the improvement.

Our Mission

Peru has one of the highest rates of malnutrition and anemia in the America's. Piruw's mission is to positively impact the nutrition of the Peruvian people through eco sustainable sources. These sources of protein and fatty acids come the innocuous breeding and transformation of insects such as crickets and mealworms in foods of the food industry. changing the concept of junk food now with added nutritional value.Piruw has a prototype of nacho snack, potatoes chips,chocolate,oil and protein bar.

Our Background

Roles: Eduardo farms insects, Danella transformation and Raisa quality of the product. We are young professionals committed to the sustainable development of our country, Peru. Contribute to the reduction of malnutrition rates in vulnerable areas of the country. By incorporating in habit foods fortified with insect meal, Peruvians will improve there nutritional diet in the present and long term. The Piruw project was awarded by the Peruvian Production ministry, winning the Reto Bio competition.

We Famous / Published April 16, 2018 by Eduardo Rodolfo Lama Segura

We Famous

Our project "Piruw" has been covered by Universidad Agraria La Molina.

Entomophagy without seeing the insect / Published April 16, 2018 by Danella Matheus

Entomophagy without seeing the insect

The edible insect industry has been grown exponentially. Alemu et. al (2016) mention that consumers prefer eat products with insects if they are recommended by official entities specially when they have high amounts of nutrients. The growth of the industry occurs from 2013, when the FAO authorizes the use of insects as a part of the human diet and as an important issue for the future of food safety.
Previous studies have shown that familiarity with the product influences the preference for a new product (Hartmann et al 2015).
In our society, specially in Peru, at the corner of each street we can find a grocery store that normally sell junk food, but imagine that junk food can contain protein, vitamin and essential fatty acids (Kinyuru et. al 2013) because during the preparation it was added insects sour (Tenebrio or larvae and cricket) raised in innocuous conditions.
It would be a big change in our society!

Protein Nachos / Published April 16, 2018 by Danella Matheus

Protein Nachos

In Perú, the most popular brand of nachos is “DORITOS”, however is hated by a large part of the population for be part of the “junk food”. Considering that a large percentage of the consumers of that brand are children, we are doing a bad job to our vulnerable population. But we could change the concept of “junk food” if we add an ingredient that elevates the nutritional values. PIRUW has a developed a presentation of nachos with a net content of 50 grams and 5 grams of protein because of the cricket meal incorporated.

Lunch at home Piruw / Published April 16, 2018 by Danella Matheus

Lunch at home Piruw

Normally the insects shouldn’t include as a part of the dish of food, however in house in La Molina (Lima, Perú), the opposite happens. Some dishes that are prepared in our house have crickets and tenebrios as a protein source, substituting the chicken and meat. The flavour and texture of the crickets are similar to the shrimp, while enebrios don’t have a defined flavour and the texture is something oily.
The image attached show the crickets in the baking process, then they are incorporated into a good dish.
The nutritional value, higher in protein, fatty acids and vitamins, make it the perfect substitute, beside the place where the animals are raised are smaller compared to other traditional breeding.

Tenebrio oil, an option to combat malnutrition / Published April 16, 2018 by Danella Matheus

Tenebrio oil, an option to combat malnutrition

In our country there is an alarming problem that involves the destruction of the Peruvian Amazon forest due the cultivation of oil palm, that is destroying daily ancestral trees and thus destroying and the habit of a wide biodiversity of animals.
As part of the solution, PIRUW proposes the extraction of molitor Tenebrio oil, among its nutritional properties include iron, vitamin B6, Vitamin B12, Omega 3, Omega 6. As we attach in the photo we can see the result of the extraction process. However, we are still in the process of the improvement.

Our Team

Our Mission

Peru has one of the highest rates of malnutrition and anemia in the America's. Piruw's mission is to positively impact the nutrition of the Peruvian people through eco ...Read More

Our Background

Roles: Eduardo farms insects, Danella transformation and Raisa quality of the product. We are young professionals committed to the sustainable development of our country, Peru. Contribute to the ...Read More

Our Badges

  • Power Team
    Your team has at least three members
  • Design Lab Experts
    Attended at least one of the weekly TFF Design Lab “office hours” sessions.
  • We Famous
    Your project has been covered by your university or other media outlet
  • Get #Social
    Created team Facebook or Twitter page and attached to team page
  • Fan Club
    You have 100 likes or followers on your team Facebook or Twitter
  • Interior Architect
    Posted three pictures of your team workspace
  • Idea Parkers
    Shared a picture of your teams unique “idea parking”
  • Global Foodies
    Posted three facts about global food issues learned in the Explore mode
  • Insight + Insight + Insight
    Shared three new insights your team formulated in the Define mode
  • On Time, On Target
    Shared your Design Statement created during the Define mode
  • Post-it Fiends
    Shared pics of the chaos of the post-it filled Ideate work mode
  • Brain Food
    In the Ideate intro video, Richard shares an important tip while eating an apple. Share a team-apple-eating pic!
  • Expert Input
    Shared three pieces of expert feedback on your concept
  • GIF Masters
    Shared a GIF of the prototype building frenzy
  • Live Testing
    Shared a video of a user testing your concept
  • Way To Go
    Shared a picture of your plan for iterating your project
  • Etch-A-Sketch
    Shared your logo sketching session on your team blog
  • WE DID IT!!
    Submitted Final Pitch, including videos and concept details
  • Introduction
    Completed the Introduction section of the Design Lab
  • Explore
    Completed the Explore section of the Design Lab
  • Define
    Completed the Define section of the Design Lab
  • Ideate
    Completed the Ideate section of the Design Lab
  • Conceptualize
    Completed the Conceptualize section of the Design Lab
  • Prototype
    Completed the Prototype section of the Design Lab
  • Test
    Completed the Test section of the Design Lab
  • Iterate
    Completed the Iterate section of the Design Lab
  • Pitch
    Completed the Pitch section of the Design Lab
The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.