Iana Perevoshchikova , Italy
Change the perception of consumers about the quality of the fruits and vegetables. We would like to reduce the food waste, to help farmers gain more profits, selling the products, that they would have through away otherwise and to increase the access for low income consumers to fruits and vegetables, making their diets healthier.
The idea is to buy unshaped fruits and vegetables of different size from farmers and to sell them to the end-users at discounted rates. Besides, we would like to deliver the beauty of the difference, by making funny stories and attracting kids to choose vegetables of different size.