Osiris: sustainable agriculture

Sustainable development to reduce poverty Quality and FairTrade

Osiris aimes at reducing a number of intermediaries to create fair marketing chain connecting the final consumer and the small producer.

Use Case

Osiris seeks to help small local producers who wish to leave the unfair marketing chain and consumers aware of their impact in this chain, this project is of mutual benefit and help because it allows the joint development of the company and small producers through technical support, generating a quality final product that satisfies the final consumer. The commitment of purchase and sale of the producer and final consumer will be given by means of a contract, developing greater confidence of commercialization between producer, company and final consumer, this is the birth of a new marketing concept, where family farming will not be considered as not profitable, with this model it becomes part of the active economy of the country, providing the social impact that the Farmers needs.

Potential

Small farmers provide 80% of all food in the world, however, in most countries, they are still the most vulnerable sector of the population, as they are affected by a broad chain of middlemen. In Ecuador, according to the INEC, the intermediation index in September 2017 was 95.36%, the most affected region is Sierra because the 66% of the population is dedicated to farming, for this our project will be implemented in this region, middlemen leave a negative impact on small producers, by opening this new form of marketing, inequality is reduced and the development of a better quality of life for both, originating sustainable communities, we are creating a proximity between the consumer and farmer thus sustainable production and consumption will take a place avoiding food waste.

Business Case

Our products will be sold with a social perspective, since in addition to buying vegetables and fruits consumers will be contributing to give value to the effort, sacrifice and work of small farmers, contributing to their economic development and that of the country. The commercialization of these products will be carried out through different means of communication such as the internet, radio, press, television and an online platform opening a wide range of frequent consumers such as hotels and restaurants with whom fixed purchase contracts will be established. Sale, and occasional consumers who will communicate through the advertising media, because due to lack of time and workload they can not go to supermarkets or markets like housewives, office workers, etc.

Objectives:

  1. Implement a storage plant for agricultural products in Ecuador to generate a fair marketing chain, with contracts for producer and consumer.
  2. Provide tools and knowledge necessary to help sustainable development and improve the quality of life of small producers.
  3. Enhance quality commercialization of products through modern means of communication for consumers, in an efficient and direct way.

Team Osiris.

Guácimo, Costa Rica

Our Team

Our Mission

We are a company that seeks to improve the quality of life of local producers through fair marketing, offering quality agricultural products at home.

Our Background

We are three students of agronomy of Ecuador by knowing closely the reality that small farmers live in our communities and the negative impact of unfair prices of intermediaries in the market, we want to change this reality not only in Ecuador but also in the rest of the countries. We need more people who have the same concerns, people who are aware that of the importance of farmers, in Though for Food Challenge we are sure that we will find people who want cause a 360 ° turn with us.

Our Team

Our Mission

We are a company that seeks to improve the quality of life of local producers through fair marketing, offering quality agricultural products at home.Read More

Our Background

We are three students of agronomy of Ecuador by knowing closely the reality that small farmers live in our communities and the negative impact of unfair prices of ...Read More

Our Badges

  • Power Team
    Your team has at least three members
  • Design Lab Experts
    Attended at least one of the weekly TFF Design Lab “office hours” sessions.
  • We Famous
    Your project has been covered by your university or other media outlet
  • Get #Social
    Created team Facebook or Twitter page and attached to team page
  • Fan Club
    You have 100 likes or followers on your team Facebook or Twitter
  • Interior Architect
    Posted three pictures of your team workspace
  • Idea Parkers
    Shared a picture of your teams unique “idea parking”
  • Global Foodies
    Posted three facts about global food issues learned in the Explore mode
  • Insight + Insight + Insight
    Shared three new insights your team formulated in the Define mode
  • On Time, On Target
    Shared your Design Statement created during the Define mode
  • Post-it Fiends
    Shared pics of the chaos of the post-it filled Ideate work mode
  • Brain Food
    In the Ideate intro video, Richard shares an important tip while eating an apple. Share a team-apple-eating pic!
  • Expert Input
    Shared three pieces of expert feedback on your concept
  • GIF Masters
    Shared a GIF of the prototype building frenzy
  • Live Testing
    Shared a video of a user testing your concept
  • Way To Go
    Shared a picture of your plan for iterating your project
  • Etch-A-Sketch
    Shared your logo sketching session on your team blog
  • WE DID IT!!
    Submitted Final Pitch, including videos and concept details
  • Introduction
    Completed the Introduction section of the Design Lab
  • Explore
    Completed the Explore section of the Design Lab
  • Define
    Completed the Define section of the Design Lab
  • Ideate
    Completed the Ideate section of the Design Lab
  • Conceptualize
    Completed the Conceptualize section of the Design Lab
  • Prototype
    Completed the Prototype section of the Design Lab
  • Test
    Completed the Test section of the Design Lab
  • Iterate
    Completed the Iterate section of the Design Lab
  • Pitch
    Completed the Pitch section of the Design Lab
The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.