TAZZA BOX

FRESH IN . FRESH OUT

Tazza box is an innovative storage solution that increases the shelf life of fruits and vegetables without using either cooling or drying.

Use Case

Tazza enables users to increase the shelf life of fruits and vegetables by up to four times without using any of the high power consuming processes like cooling or drying. This opens up a wide array of business opportunities for tazza across the entire supply chain of perishable goods. Tazza primarily targets the retail segment i.e. street hawkers and small shop owners where wastage is maximum and a low-cost portable storage system is a priority. FPOs and small farmers are one of the attractive market segments for Tazza where there is need to cut down the post-harvest losses and increase the profitability. Furthermore, Tazza Go* also provides a good low-cost alternative to the traditionally used energy intensive cold chain logistics.

Potential

Tazza is first of its kind standalone storage solution that increases the shelf life by creating a saturated humidity environment condition at a constantly maintained temperature using Phase Change Material. According to UN, almost 45% of all fruits and vegetables get wasted before reaching the market. Out of these, a major chunk of losses occurs at retail level due to unavailability proper storage. For a country like India, where the retail sector comprises almost 10 million street hawkers that incur 20% losses each day, this could be a game-changing innovation. With a power consumption of as less as 3 Watts and an increased shelf life of up to 4 times tazza box has the potential to deliver great value to its users.

Business Case

Tazza Box finds a huge business opportunity at the retail level that includes almost 10 million street hawkers and small shopkeepers. A rental model which includes per day/ month based charges with deposit fees is what we are looking at initially. This model would be supported by an app that will act as a bridge between the company and the users to track payments. We are further looking at partnering with existing cart manufacturers to sell tazza box as add- on to it. Tazza Farm(Bigger sized storage) can further be a part of direct sale model with an annual maintenance contract for FPOs and large exporting units. The data gathered from the app could be a valuable asset that could be later monetized and can be used to track the demand.

Objectives:

  1. Bring down the losses at the retail level by 10 times from 20% to 2%.
  2. Capturing the market at the retail level with innovative distribution strategies.
  3. Further, intervene at different levels in the entire supply chain of fruits and vegetables.

Team Tazza

Ahmedabad, India

Our Team

Our Mission

Tazza aims to provide an ultra-low-cost storage solution for the entire value chain of perishable fruits and vegetables.

Our Background

We are a bunch of like-minded enthusiasts, with the spirit of entrepreneurship deeply embedded in ourselves. As a team, we genuinely believe in the need for creating a low-cost storage solution for developing economies like India where affordability is a major hurdle. Thought for food being one the largest and finest platforms in the world is a perfect opportunity for us to showcase our idea and tackle the shared problem of feeding 9+ billion people by 2050.

Our Team

Our Mission

Tazza aims to provide an ultra-low-cost storage solution for the entire value chain of perishable fruits and vegetables.Read More

Our Background

We are a bunch of like-minded enthusiasts, with the spirit of entrepreneurship deeply embedded in ourselves. As a team, we genuinely believe in the need for creating a ...Read More

Our Badges

  • Power Team
    Your team has at least three members
  • Design Lab Experts
    Attended at least one of the weekly TFF Design Lab “office hours” sessions.
  • We Famous
    Your project has been covered by your university or other media outlet
  • Get #Social
    Created team Facebook or Twitter page and attached to team page
  • Fan Club
    You have 100 likes or followers on your team Facebook or Twitter
  • Interior Architect
    Posted three pictures of your team workspace
  • Idea Parkers
    Shared a picture of your teams unique “idea parking”
  • Global Foodies
    Posted three facts about global food issues learned in the Explore mode
  • Insight + Insight + Insight
    Shared three new insights your team formulated in the Define mode
  • On Time, On Target
    Shared your Design Statement created during the Define mode
  • Post-it Fiends
    Shared pics of the chaos of the post-it filled Ideate work mode
  • Brain Food
    In the Ideate intro video, Richard shares an important tip while eating an apple. Share a team-apple-eating pic!
  • Expert Input
    Shared three pieces of expert feedback on your concept
  • GIF Masters
    Shared a GIF of the prototype building frenzy
  • Live Testing
    Shared a video of a user testing your concept
  • Way To Go
    Shared a picture of your plan for iterating your project
  • Etch-A-Sketch
    Shared your logo sketching session on your team blog
  • WE DID IT!!
    Submitted Final Pitch, including videos and concept details
  • Introduction
    Completed the Introduction section of the Design Lab
  • Explore
    Completed the Explore section of the Design Lab
  • Define
    Completed the Define section of the Design Lab
  • Ideate
    Completed the Ideate section of the Design Lab
  • Conceptualize
    Completed the Conceptualize section of the Design Lab
  • Prototype
    Completed the Prototype section of the Design Lab
  • Test
    Completed the Test section of the Design Lab
  • Iterate
    Completed the Iterate section of the Design Lab
  • Pitch
    Completed the Pitch section of the Design Lab
The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.