One Urban Garden (OUG)

We rise by lifting others

To promote urban agriculture in Africa by creating integrated, urban farms that will serve as production and training centers.

Use Case

Per capita consumption of fresh vegetables and meat has increased steadily between 2000 and 2012 and is projected to continue to increase through 2020. Growing consumer preferences for fresh, organic, local produce is driving a greater diversity of vegetable offerings in grocery stores, and a strong increase in farmers markets. However, farm-to-consumer sales are a relatively small share of the overall “food consumed at home” market. This corroborates findings of the survey we conducted where 37 local residents indicated that they would be willing to purchase locally grown fruits and vegetables.

Potential

Africa is the fastest urbanizing continent in the world and by 2050, 60% of Africans will live in cities. While cities struggle to provide food and nutrition security for their growing populations, inefficiencies in traditional value chains increase costs that limit access to quality food from those who need it. By creating an integrated urban agricultural system, OUG allows its users to maximize their resources to save on food costs and increase food security within households. This is achieved by reusing and recycling agricultural inputs such as irrigation water, and delivering produce to customers at their homes once the produce is harvested. Using this model, we hope to demonstrate that that operating a large urban farm is a commercially viable way to feed cities and make profit.

Business Case

• Retail sale of fresh produce and meat We shall market fresh vegetables and meat consistent with the cultural and dietary needs of the community. We wish to capitalize on the ‘farm to table’ concept and supply locally sourced ingredients to restaurants, schools, residents. • Training Program A 6-month training program covering the full production process from cultivation to point of sale of products will be offered to youth of 18-35 years to give them hands-on experience and expose them to the realities of the industry. • Agri-tourism & Seasonal Events Provide weekly educational tours on the farm where guests will engage in on-farm production processes such as nursery management, grafting etc. We also plan on hosting annual festivals to celebrate arts and food.

Objectives:

  1. Establish at least 4 demonstration gardens in Nairobi by 2020 to maximize the supply of our products and training throughout the city
  2. Empower at least 250 youths who will be heralded as the brand ambassadors of OUG to extend their training to other city dwellers by 2024
  3. Train 100 urban families on how to establish an urban garden in their homes without occupying so much space and resources by 2024

Team One Urban Garden (OUG)

Nairobi, Kenya

Our Team

Our Mission

One Urban Garden is on a mission to radically transform urban food systems by building and operating farms that utilize unused urban space to grow safe, healthy food in a sustainable way. We hope to change the way food is grown and distributed in cities, reconnect people with the concept of food from farm to table and to demonstrate the viability and sustainability of urban food production and its role as an integral part of the community landscape.

Our Background

OUG comprises of four female founders: Laetitia – Production Manager, Shadadi – Marketing Manager, Jacquiline – Finance Manager and Ellen Savude – Project Manager. We decided to participate in the TFF challenge due to our passion and dedication towards a holistic agriculture as a solution for the food security and nutrition problem in developing countries.

Our Team

Our Mission

One Urban Garden is on a mission to radically transform urban food systems by building and operating farms that utilize unused urban space to grow safe, healthy food ...Read More

Our Background

OUG comprises of four female founders: Laetitia – Production Manager, Shadadi – Marketing Manager, Jacquiline – Finance Manager and Ellen Savude – Project Manager. We decided to participate ...Read More

Our Badges

  • Power Team
    Your team has at least three members
  • Design Lab Experts
    Attended at least one of the weekly TFF Design Lab “office hours” sessions.
  • We Famous
    Your project has been covered by your university or other media outlet
  • Get #Social
    Created team Facebook or Twitter page and attached to team page
  • Fan Club
    You have 100 likes or followers on your team Facebook or Twitter
  • Interior Architect
    Posted three pictures of your team workspace
  • Idea Parkers
    Shared a picture of your teams unique “idea parking”
  • Global Foodies
    Posted three facts about global food issues learned in the Explore mode
  • Insight + Insight + Insight
    Shared three new insights your team formulated in the Define mode
  • On Time, On Target
    Shared your Design Statement created during the Define mode
  • Post-it Fiends
    Shared pics of the chaos of the post-it filled Ideate work mode
  • Brain Food
    In the Ideate intro video, Richard shares an important tip while eating an apple. Share a team-apple-eating pic!
  • Expert Input
    Shared three pieces of expert feedback on your concept
  • GIF Masters
    Shared a GIF of the prototype building frenzy
  • Live Testing
    Shared a video of a user testing your concept
  • Way To Go
    Shared a picture of your plan for iterating your project
  • Etch-A-Sketch
    Shared your logo sketching session on your team blog
  • WE DID IT!!
    Submitted Final Pitch, including videos and concept details
  • Introduction
    Completed the Introduction section of the Design Lab
  • Explore
    Completed the Explore section of the Design Lab
  • Define
    Completed the Define section of the Design Lab
  • Ideate
    Completed the Ideate section of the Design Lab
  • Conceptualize
    Completed the Conceptualize section of the Design Lab
  • Prototype
    Completed the Prototype section of the Design Lab
  • Test
    Completed the Test section of the Design Lab
  • Iterate
    Completed the Iterate section of the Design Lab
  • Pitch
    Completed the Pitch section of the Design Lab
The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.