PREST

Fresh Tomato with Zero Energy

PREST stores and process tomatoes for both farmers and household consumers who encounter losses due to poor storage and processing systems.

Use Case

PREST’s storage and processing services would be best situated close to Tomato Farms. Smallholder farmers bring the excess Tomatoes which they couldn’t market to Our storage facilities. These tomatoes are then cleaned, sorted and stored in order to keep them fresh for the farmers. Stored Tomatoes can be preserved for over 2 months. Also, Tomatoes are processed and packaged into Jars which are sold to the public through wholesale and retail channels. In addition, Tomatoes which couldn’t be sold off after being stored for 2 months are bought from the farmers and processed. The purchased processed tomatoes(Tomatoes in Jars) are then used by to cook stews and soups.

Potential

PREST primarily would ensure that tomatoes are available all year round in both raw and processed forms through reduction in the percentage that’s wasted. This would indirectly reduce hunger in Nigeria and increase the revenue of smallholder farmers. The amount spent on storage facilities requiring large amount of energy for cooling will be greatly cut down there by encouraging farmers to save in order to increase their input and invariably their output. This would further ensure that more tomatoes are available for processing leading to reduction in the $360 million worth of tomato paste that is imported annually hence increasing the country’s annual revenue. Now, Nigerians would eat fresh and nutritious tomatoes in fruit and jam forms anytime, any day.

Business Case

We collect as low as $1 for every basket of fresh tomato to be stored. The Tomato Farmers store as many baskets as possible for a period of 2 months which is equivalent to $8 for every basket of tomato that has been stored for that period. Tomatoes which couldn’t be sold are purchased from the farmers and processed along side the ones originally purchased for processing. The processed tomato Jars are then sold at various prices based on sizes to the public. W would use the traditional “bricks and mortar” operational business model to sell our products. Super markets, Shopping malls and sales men would also be used to market and sell these Tomato Jams. Social media would be employed to cover larger geographical areas in order to gain more customers.

Objectives:

  1. We aim to greatly reduce post harvest loss of Tomatoes in Nigeria and Africa through our storage services and Tomato Jams.
  2. PREST’s tomato Jams are specifically produced to serve as alternatives to Tomato pastes which are being imported into Nigeria.
  3. Finally, we aim to save energy, save money and encourage healthy eating and a nutritious life style.

Team PREST

Lagos, Nigeria

Our Team

Our Mission

PREST is dedicated to STORAGE of Tomatoes using Evaporative cooling principles to produce Zero energy cooling systems that extend their shelf lives and Processing of Tomatoes into Jars which keep them fresh and ready to use.

Our Background

Helen is a social entrepreneur that strives for a world where food and other basic necessities of life would be available for everyone. Caleb,studying Chemistry,has a passion for 3-D Animation and designs. Ibrahim, studying Physics electronics,has a flare for colors ,logo and user interface designs. Timilehin,studying Mechanical Engineering, is a digital marketer and a skillful web. Moses, studying Glass and ceramics technology, is very skilled in manipulating Clay to produce ceramic products

Our Team

Our Mission

PREST is dedicated to STORAGE of Tomatoes using Evaporative cooling principles to produce Zero energy cooling systems that extend their shelf lives and Processing of Tomatoes into Jars ...Read More

Our Background

Helen is a social entrepreneur that strives for a world where food and other basic necessities of life would be available for everyone. Caleb,studying Chemistry,has a passion for ...Read More

Our Badges

  • Power Team
    Your team has at least three members
  • Design Lab Experts
    Attended at least one of the weekly TFF Design Lab “office hours” sessions.
  • We Famous
    Your project has been covered by your university or other media outlet
  • Get #Social
    Created team Facebook or Twitter page and attached to team page
  • Fan Club
    You have 100 likes or followers on your team Facebook or Twitter
  • Interior Architect
    Posted three pictures of your team workspace
  • Idea Parkers
    Shared a picture of your teams unique “idea parking”
  • Global Foodies
    Posted three facts about global food issues learned in the Explore mode
  • Insight + Insight + Insight
    Shared three new insights your team formulated in the Define mode
  • On Time, On Target
    Shared your Design Statement created during the Define mode
  • Post-it Fiends
    Shared pics of the chaos of the post-it filled Ideate work mode
  • Brain Food
    In the Ideate intro video, Richard shares an important tip while eating an apple. Share a team-apple-eating pic!
  • Expert Input
    Shared three pieces of expert feedback on your concept
  • GIF Masters
    Shared a GIF of the prototype building frenzy
  • Live Testing
    Shared a video of a user testing your concept
  • Way To Go
    Shared a picture of your plan for iterating your project
  • Etch-A-Sketch
    Shared your logo sketching session on your team blog
  • WE DID IT!!
    Submitted Final Pitch, including videos and concept details
  • Introduction
    Completed the Introduction section of the Design Lab
  • Explore
    Completed the Explore section of the Design Lab
  • Define
    Completed the Define section of the Design Lab
  • Ideate
    Completed the Ideate section of the Design Lab
  • Conceptualize
    Completed the Conceptualize section of the Design Lab
  • Prototype
    Completed the Prototype section of the Design Lab
  • Test
    Completed the Test section of the Design Lab
  • Iterate
    Completed the Iterate section of the Design Lab
  • Pitch
    Completed the Pitch section of the Design Lab
The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.