Tobiatã

A força do verde - The power of green

A rural business accelerator that meets the needs of farmers and associations, sustained by private social investments and public incentives

Use Case

In Brazil, smallholder farming is the base for the economy of 90% of small municipalities. It also represents 35% of the GDP and absorbs 40% of the working population. Smallholders are responsible for the Brazilian market supply ensuring food security and eradication of hunger in Brazil, since 70% of the food that comes to our plates is produced by smallholder farming. The development of smallholder farming in Brazil is mainly related to the possibility of the farmer being able to increase its productivity, access to marketing channels and financing, that may allow investments in the farm. Nowadays the potentiality of these farmers is wasted partly because of low technical and financial capacities, and because they are not seen as food productive units.

Potential

Our business is named Tobiatã - the power of green, and is a multidisciplinary accelerator of rural businesses. It proposes to bring a fresh way of looking at smallholders, individually and also in associations to supply not only the Brazilian but also the World food markets, in a sustainable way. We consider smallholders and their farms as market components and, as a consequence, we provide a toolkit for planning, marketing, sales, regulatory compliance and other services to improve their potential.

Business Case

Thanks to cross subsidies, smallholders will have the possibility to access to a toolkit in a platform, corresponding to the needs of farmers, for specific areas (depending on their location, crops, soils, etc…). This toolkit will offer various type of services, aiming at improving the management and decision-making capacity of smallholders’ productive units: like planning, specific agricultural practices, marketing or management. The resulting supply and costs will be sustained, in large part, by private social investments of large agribusiness players, city halls, associations or individual donors. Tobiatã, the Power of Green, intends to be a reference in sustainable and collaborative local and global development.

Objectives:

  1. Reverse the current logic of support to smallholders and, in this way, promote their prosperity.
  2. Assist small rural businesses to access to agricultural news, new technologies, public funds, private investments and markets.
  3. Promote the food security and increase the environmental quality in the localities.

Team GRN PWR

Piracicaba, state of São Paulo, Brazil

Our Team

Our Mission

We believe in smallholder farming's potential to feed the world. In Brazil, although 80% of rural properties are from smallholders contributing widely to the country's economy, they only feed the domestic market. What if they could also participate to feed the world’s population? We aim at increasing the visibility of food production by smallholders in Brazil, working with them to improve their quality of life and environment while increasing their productivity and participation to the markets.

Our Background

We are a team of women working in sectors related to food production and sustainable development. The problematic of "How to feed 9 billion people by 2050" is meaningful for us. Indeed, the world's population is growing and we already have difficulties to feed everyone. We must think about new solutions to improve the world's food security, in a sustainable way. By participating to this challenge, we want to contribute to achieving sustainable development objectives by acting locally.

Our Team

Our Mission

We believe in smallholder farming's potential to feed the world. In Brazil, although 80% of rural properties are from smallholders contributing widely to the country's economy, they only ...Read More

Our Background

We are a team of women working in sectors related to food production and sustainable development. The problematic of "How to feed 9 billion people by 2050" is ...Read More

Our Badges

  • Power Team
    Your team has at least three members
  • Design Lab Experts
    Attended at least one of the weekly TFF Design Lab “office hours” sessions.
  • We Famous
    Your project has been covered by your university or other media outlet
  • Get #Social
    Created team Facebook or Twitter page and attached to team page
  • Fan Club
    You have 100 likes or followers on your team Facebook or Twitter
  • Interior Architect
    Posted three pictures of your team workspace
  • Idea Parkers
    Shared a picture of your teams unique “idea parking”
  • Global Foodies
    Posted three facts about global food issues learned in the Explore mode
  • Insight + Insight + Insight
    Shared three new insights your team formulated in the Define mode
  • On Time, On Target
    Shared your Design Statement created during the Define mode
  • Post-it Fiends
    Shared pics of the chaos of the post-it filled Ideate work mode
  • Brain Food
    In the Ideate intro video, Richard shares an important tip while eating an apple. Share a team-apple-eating pic!
  • Expert Input
    Shared three pieces of expert feedback on your concept
  • GIF Masters
    Shared a GIF of the prototype building frenzy
  • Live Testing
    Shared a video of a user testing your concept
  • Way To Go
    Shared a picture of your plan for iterating your project
  • Etch-A-Sketch
    Shared your logo sketching session on your team blog
  • WE DID IT!!
    Submitted Final Pitch, including videos and concept details
  • Introduction
    Completed the Introduction section of the Design Lab
  • Explore
    Completed the Explore section of the Design Lab
  • Define
    Completed the Define section of the Design Lab
  • Ideate
    Completed the Ideate section of the Design Lab
  • Conceptualize
    Completed the Conceptualize section of the Design Lab
  • Prototype
    Completed the Prototype section of the Design Lab
  • Test
    Completed the Test section of the Design Lab
  • Iterate
    Completed the Iterate section of the Design Lab
  • Pitch
    Completed the Pitch section of the Design Lab
The information contained here represents student project ideas developed as the result of brainstorming activities during Round 1 of the TFF Challenge. It does not represent any final business plans or commercial products.